The Principle of Moral Projection: A reply to Professor Ranken

This article responds to two criticisms by Professor Nani Ranken of the Principle of Moral Projection in business ethics. In the process it enlarges upon our understanding of the moral agenda of management and the corporation as a participant in ethical transactions.Kenneth E. Goodpaster is Associate Professor at the Graduate School of Business Administration at Harvard University. He has published articles in a wide variety of journals, including the Journal of Philosophy, Ethics, Environmental Ethics, the Journal of Business Ethics, Thought, and the Harvard Business Review. He has also edited or authored five books: Perspectives on Morality: Essays of William Frankena (1976) Ethics and Problems of the 21st Century (1979) Regulation, Values and the Public Interest (1980) Ethics in Management (1984) and Policies and Persons: A Casebook in Business Ethics (1985). Work in progress includes a monograph on management and moral philosophy (1987).