川藏线沿线区域汽车旅游产品开发对策研究

318国道被有些学者称为中国的景观大道,而318国道上的川藏线作为大道上成都至拉萨一段路线,是大道上最为精华独特的一段,因为它是自然景观和人文景观聚集的巨大景观库,如果把川藏线路作为汽车观光旅游产品开发地,有着其独特的资源优势。文章从旅游资源、交通、区域合作等方面分析汽车旅游产品优势,并提出设计最佳旅游线路,还对川藏线作为汽车观光旅游资源的开发提出几点建议,以求最大限度满足旅游者的审美需求,更可以为沿途旅游经济发展做出贡献,实现其旅游资源的可持续发展利用,从而推动西部大开发进程。

Shichuan and Tibet along the line district automobile tourism product development countermeasure research

It's well-known that 318 National Highway is called Chinese Landscape Collections by some scholars, among which the Sichuan-Tibet area is most beautiful.The area is a perfect combination of natural landscapes and humanity landscapes.We can develop this unique natural resource, which is in the Sichuan-Tibet area as the driving-tourism products .This paper analyses the advantages of developing driving-tourism products in Sichuan-Tibet area from resource, traffic, location and area cooperation, and proposes the developing measures about designing the best driving-tourism route, finally give some suggestions to exploit the resource.