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浅析新形势下物流对制定竞争战略的影响
引用本文:许晗,郑山水.浅析新形势下物流对制定竞争战略的影响[J].中国市场,2008(19):26-27.
作者姓名:许晗  郑山水
作者单位:广州铁路职业技术学院
摘    要:随着科技与信息化的发展,以竞争为主题的传统战略面临新挑战,新的以合作为内容的蓝海战略兴起,在价值链上联系各利益相关者的物流就成了战略整合的重要载体,本文就此对战略面临的新的环境、以及物流对战略转变的可能性与可行性进行分析。

关 键 词:物流  竞争战略  红海战略  蓝海战略

Analyze on Logistics How to Adjust the Traditional Competitive Strategy in New Situation
Xu Han,Zheng Shanshui.Analyze on Logistics How to Adjust the Traditional Competitive Strategy in New Situation[J].China Market,2008(19):26-27.
Authors:Xu Han  Zheng Shanshui
Institution:Xu Han Zheng Shanshui (Orbit Department,Guangzhou Railway Technology Institute)
Abstract:With the development of technology and information, the traditional competitive strategy faces new challenge; the new blue-sea strategy has come forth. So the logistics, the core in the value chain, has become the carrier to adjust the traditional strategy. This article discusses with the new situation for strategy, and the possibility and feasibility of the logistics to adjust.
Keywords:logistics  strategy of competitive  red-ocean strategy  blue-ocean strategy  
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