| 浅析高职院校市场营销专业《基础会计》教材的建设思路 |
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| 引用本文： | 赵秀云.浅析高职院校市场营销专业《基础会计》教材的建设思路[J].哈尔滨市经济管理干部学院学报,2007(6). |
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| 作者姓名： | 赵秀云 |
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| 作者单位： | 常州工程职业技术学院经济管理系 江苏常州213164 |
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| 摘 要： | 根据高职教育的特点,从教材的内容和编写形式两个方面提出高职院校市场营销专业<基础会计>教材的建设思路.
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| 关 键 词： | 高职院校 市场营销专业 基础会计 教材 |
On the idea of teaching material building in the specialty of marketing for higher vocational education |
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| Authors: | ZHAO Xiu-yun |
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| Institution: | ZHAO Xiu-yun |
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| Abstract: | According to the characteristics of higher vocational education, this article put forward the ideas of "The Basic Theory of Accounting"teaching material building in the specialty of marketing for higher vocational education from two aspects:the contents of teaching material and the compiling format of teaching material. |
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| Keywords: | higher vocational institutions marketing specialty material |
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