微博时代我国主流意识形态面临的挑战及应对策略

作为网络新媒体的代表性力量,微博以积聚的网民数量、"裂变式"的传播速度、强大的信息渗透、强势的舆论引导,改变着人们的生活方式、思维方式和交往方式,塑造了一个新信息强权时代。微博为人们提供了信息交流互动的网络平台,也成为多元文化激烈交锋的网络阵地。正因如此,微博已成为了西方发达国家对华实施意识形态渗透的思想武器。微博改变了我国主流意识形态的发展格局和环境架构,既为主流意识形态传播提供了发展的空间,又给主流意识形态建设带来严峻的挑战。对此,我国主流意识形态应有所作为,积极抢占网络制高点,对微博的负面效应进行有效的制度化解,以保证我国主流意识形态稳定、持续的发展。

The Challenges and Strategies for Chinese Mainstream Ideology to Confront with in Micro-blogging Era

As a representative power of new network media,micro-blogging is changing people’s life style,thinking style and social interaction,and molding a new powerful information era by way of large numbers of netizens,the speed of fissile propagation,strong information penetration and powerful public opinion guide.Micro-blogging provides the network platform of information communication for people,becomes also a thinking ground of heated multiculturalism struggle.Because of this,micro-blogging has become the ideological weapon for developed western countries to impose the pervasion of ideology on China.Micro-blogging has changed the framework of the situation of the Chinese mainstream ideology.It both provides the space for promulgating Chinese mainstream ideology and is confronted with a severe challenge.In order to occupy the network commanding elevation for Chinese mainstream ideology,Chinese government must actively respond to challenges and establish perfected system against the negative effect of micro-blogging.Only in this way,can we ensure the steady,constant development of Chinese mainstream ideology.