THE ROLE OF LOGISTICS IN NEW PRODUCT DEVELOPMENT |
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| Authors: | Zach G Zacharia PhD John T Mentzer PhD |
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| Institution: | 1. Texas Christian University;2. Zach G. Zacharia: (Ph.D., The University of Tennessee) is an Assistant Professor in the Department of Information Systems and Supply Chain Management at Texas Christian University. He has published in the Journal of Business Logistics, Journal of Retailing, Journal of Vehicle Design, and Transportation Research Record, Materials Performance, and written several chapters in the book, Supply Chain Management.;3. University of Tennessee;4. John T. (Tom) Mentzer: (Ph.D., Michigan State University) is the Harry J. and Vivienne R. Bruce Excellence Chair of Business in the Department of Marketing and Logistics at the University of Tennessee. He has written six books and published more than 170 articles and papers in the Journal of Business Logistics, Journal of Marketing, Journal of Business Research, International Journal of Physical Distribution and Logistics Management, Transportation and Logistics Review, Transportation Journal, Journal of the Academy of Marketing Science, Columbia Journal of World Business, Industrial Marketing Management, Research in Marketing, Business Horizons, and other journals. |
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| Abstract: | For many firms, a program of successful new product development (NPD) projects is critical to overall company strategy. However, the role of logistics in NPD has rarely been researched. The purpose of this paper is to empirically test the relationship between logistics involvement in new product development and improvements in NPD project performance and NPD logistics performance. Senior logistics managers in manufacturing firms in the United States were surveyed to test these relationships. The analysis demonstrated NPD project performance and NPD logistics performance improved with the involvement of logistics in NPD. |
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| Keywords: | Logistics Involvement New Product Development New Product Distribution Structural Equation Modeling |
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