企业战略的现代解析

企业战略是科学与艺术的结合,是指导企业生存与发展的一种管理思想,它具有前瞻性、全局性、长远性和稳定性等特点.可持续的竞争优势是由有价值的、稀缺的、不可模仿的、不可替代的活动、资源和能力所导致的成本优势和差异化优势,战略的目的就是获取可持续的竞争优势.战略的本质是创新.创新的关键是对企业的价值活动、资源和能力的整合.企业战略就是通过创新来获取可持续的竞争优势的一种管理思想.

A Modern View of Corporate Strategy

Corporate strategy, with the characteristics of forward-looking, all-sided, long-range and stability, is a combination of science and art, and a kind of management thought used to guide the survival and development of companies. Sustained competitive advantage is composed of cost advantage and differentiation advantage driven by valuable, rare, imperfectly imitable and nonequivalent substitute activities, resources and competencies of the companies. The purpose of the strategy is obtaining sustained competitive advantage. The essence of strategy is innovation, of which the key is the coordination of activi- ties, resources and competencies of the companies. Corporate strategy is a kind of management thought with the objective to obtain sustained competitive advantage through innovation.