产出服务化战略:维度、研究假设及其管理含义

越来越多的企业的产出正在由实物产品为主向服务产品为主转变,但很少有学者关注产出服务化战略概念的测量问题.本文运用文献分析法,阐明了产出服务化战略的维度,开发了相关的研究假设,构建了产出服务化战略的影响因素及其绩效的概念框架,并指明研究的管理含义.这种理论分析为未来的实证研究提供了重要的基础.

Strategy of Output Servitization: Dimensions, Research Hypothes, and Managerial Implications

More and more enterprises' emphasis on output is shifting from tangible product to service product.However,few scholars are paying due attention to the problem of measuring the concept of the output servitization strategy.Based on literature analysis,the author clarifies the strategy of output servitization dimensions,develops research hypothesis,constructs a concept framework of the factors that effect the strategy and the performance,and points out the managerial implications of the research.This theoretical analysis provides an important foundation for future empirical research.