| Abstract: | This paper provides an overview of women's motivations and potential as philanthropists. It includes demographic information that can help fundraisers approach and communicate with women of different generations and life stages. The conclusions are based on qualitative research conducted by the author and others. It explores some of the barriers to women's giving and offers specific recommendations for involving more women as donors. Finally, it explains how women as donors will help transform the fundraising profession and prepare nonprofit institutions for a changed funding environment in the future. |
