Affiliation: | (1) The Peter F. Drucker and Masatoshi Ito School of Management, Claremont Graduate University, 1021 N. Dartmouth Ave, Claremont, CA 91711, USA;(2) Geoffrey T. Boisi Professor, Professor of Marketing, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104-6340, USA;(3) Charles and Gwen Lillis Professor of Business Administration, College of Business, Colorado State University, Fort Collins, CO 80523-1275, USA |