Exploring the Geography of Corporate Philanthropic Disaster Response: A Study of Fortune Global 500 Firms |
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| Authors: | Alan Muller Gail Whiteman |
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| Institution: | (1) Department of Strategy & Marketing, University of Amsterdam Business School, Roetersstraat 11, 1018 WB Amsterdam, The Netherlands;(2) Department of Business-Society Management, Erasmus University Rotterdam, Burg. Oudlaan 50, 3062 PA, Rotterdam, The Netherlands |
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| Abstract: | In recent years, major disasters have figured prominently in the media. While corporate response to disasters may have raised
corporate philanthropy to a new level, it remains an understudied phenomenon. This article draws on comparative research on
corporate social responsibility (CSR) and corporate philanthropy to explore the geography of corporate philanthropic disaster
response. The study analyzes donation announcements made by Fortune Global 500 firms from North America, Europe and Asia to
look for regional patterns across three recent disasters: the South Asian Tsunami, Hurricane Katrina, and the Kashmiri earthquake.
The results reveal inter-regional differences in the overall likelihood of donations and in their cash value, in addition
to the identification of home-region- and local presence effects. Implications for researchers and practitioners are discussed.
An erratum to this article can be found at |
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| Keywords: | CSR disasters philanthropy regions |
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