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从“开心网”看SNS社区的利与弊
引用本文:张阳,黄峻磊.从“开心网”看SNS社区的利与弊[J].企业技术开发,2009,28(8):139-139,169.
作者姓名:张阳  黄峻磊
作者单位:武汉科技大学城市学院,湖北武汉,430064 
摘    要:我们在谈到SNS网站时,"开心网"已成为一个不可回避的关键词,足可见其影响力之大。文章先阐释了SNS的内涵,接着从"开心网"独特的网络功能,便捷的好友邀请模式与"激励机制"三个方面入手,分析了其成功之道;最后,通过具体例子说明SNS社区导致个人隐私泄露的隐患。

关 键 词:SNS  病毒性营销  激励机制

View the "net happy" to see the pros and cons of community-based SNS
ZHANG Yang,HUANG Jun-lei.View the "net happy" to see the pros and cons of community-based SNS[J].Technological Development of Enterprise,2009,28(8):139-139,169.
Authors:ZHANG Yang  HUANG Jun-lei
Institution:College of Business Administration;Wuhan University of Science and Technology;Wuhan;Hubei 430064;China
Abstract:We talked about SNS website,the "happy net" has become a key word which can not be avoided. Its influence is evidence very large. This article first explain the meaning of the SNS,and then from the "happy network" the unique networking features,and convenient mode of friends invited to the "incentives" three-pronged analysis of its success; Finally,through specific examples to illustrate the community SNS lead to potential leakage of personal privacy.
Keywords:SNS
本文献已被 CNKI 维普 万方数据 等数据库收录!
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