文化保护视角下的旅游工艺品开发探究

旅游工艺品是旅游业中对文化资源进行商业化开发的方式之一。在开发过程中必然会出现当地传统文化与现代文化以及外来文化之间的涵化现象。旅游者虽然追求文化的真实性,但他们并不苛求文化的原形。而文化商品化虽然可能会使旅游工艺品有失去文化真实性的危险,但如果能处理好文化涵化问题,旅游工艺品则可成为传承和发扬地方文化的有力工具。旅游工艺品开发应在对当地文化元素保护的基础上,将传统文化和现代文化完美结合,走品牌化、特色化、功能多元化的开发与设计道路。

Research on the Development of Tourist Handicraft from the Angle of Conservation of Culture

Tourist handicraft is one way of commercialization using of cultural resources in tourism industry. Acculturation will be inevitable in the process of exploitation. Cultural authenticity is pursued by tourists. But they will not pursue the utterly true culture. Cultural commercialization may cause the result of destruction or protection. The key is how to deal with the problem of acculturation. When developing a modern tourist handicraft, we should, based on the Cultural authenticity, combine traditional t culture and modern culture perfectly and pay more attentions to the brand, feature and multi-function.