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| 自我概念影响乡村旅游动机的实证研究——基于重庆市319位城市游客的调查数据 | |
| 引用本文： | 李雪松,赖茂生,唐德荣.自我概念影响乡村旅游动机的实证研究——基于重庆市319位城市游客的调查数据[J].桂林旅游高等专科学校学报,2011,4(6):23-28. |
| 作者姓名： | 李雪松 赖茂生 唐德荣 |
| 作者单位： | 1. 重庆电子工程职业学院工商管理系,重庆401331／北京大学信息管理系,北京100871 2. 重庆电子工程职业学院工商管理系,重庆,401331 3. 四川农业大学经济管理学院,四川雅安,625014 |
| 摘 要： | 从自我概念视角探究乡村旅游动机,以重庆市有过乡村旅游经历的319位城市居民的问卷调查为基础,对自我概念与乡村旅游动机的关系进行实证检验。研究表明,乡村游客中存在4种自我概念群体：休闲康体自我、情感体验自我、社会交际自我和图谋发展自我。不同自我概念群体对乡村旅游主题、产品、服务等有不同的消费需求偏好和关注程度。 |
| 关 键 词： | 乡村旅游动机 自我概念 重庆市 实证 |
An Empirical Study on the Influence of Self-concept on Rural Tourism Motivation Based on the data from 319 Chongqing tourists |
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| LI Xue-song,＇,LAI Mao-sheng,TANG De-rong.An Empirical Study on the Influence of Self-concept on Rural Tourism Motivation Based on the data from 319 Chongqing tourists[J].Journal of Guilin Institute of Tourism,2011,4(6):23-28. | |
| Authors: | LI Xue-song ＇ LAI Mao-sheng TANG De-rong |
| Institution: | 3ZHANG Yanping (1. Business Administration Department, Chongqing College of Electronic Engineering, Chongqing 401331, China ; 2. Department of Information Management, Peking University, Beij ing 100871, China 3. College of Economics and Management, SiChuan Agricultural University ,Yaan 625014, China) |
| Abstract: | As the first attempt to explore rural tourism motivation from the self-concept perspective, this paper, based on the questionaires from 319 Chongqing citizens who had travelled in the rural areas, made an empirical research on the relation between self-concept and rural tourism motivation. The research revealed four self-concept groups among the rural tourists： leasure-health self, emotional experience self, social communication self and seeking development self. Different self-concept groups showed dif- ferent consumers preferences and levels of interest in the themes, products and services of rural tourism. |
| Keywords: | rural tourism motivation self concept Chongqing empirical research |
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