浅谈旅游品牌色彩识别设计

品牌是一种生存和发展的战略,品牌让人最易记住的是其名称、标识符号和色彩。面对形形色色的旅游品牌,人们关注更多的是其漂亮的品牌标志,而看似简单的品牌色彩识别设计,因其抽象性而不易被人更深认知。品牌色彩通过视知觉刺激于人的心理,具有强烈的感情魅力、视觉识别效应和传播效果。旅游品牌选用什么色彩并非随意为之,应该给予科学的色彩识别设计。

On Tourism Brand Color Recognition Design

The brand is a survival and development strategy, and brand to the most vulnerable people in mind is name, logo sym- bols and eolour. For many tourism brands, we focused more on beautiful brand logo, and simple-looking color design brand rec- ognition is not easy to be a deeper understanding because of its abstraction. Through the visual perception to stimulate the psycho- logical reaction, brand colors have strong feelings charm, visual identification effect and communication effect. Tourism brand should choose what colour？ What color to be chosen for tourism brand？ To be sure,we should give scientific colour identification design.