连锁经营的竞争力:经济学的分析

连锁经营作为一种现代经营方式，在流通领域得到广泛的应用。但是人们很少从经济学的角度来分析为什么这种经营方式具有如此强的生命力。本运用规模经济理论、信息经济学、交易费用经济学和产权经济学理论的有关方法和结论试着这么做，认识到连锁经营有效解决了流通领域追求规模经济的特殊性问题；连锁经营是一种有效降低不确定性的组织设计；连锁经营有效降低了交易费用从而实现了对市场的替代；连锁经营从产权角度刺激了各行为主体的积极性。因此，从经济学角度而言，相比别的经营形式，连锁经营更具有竞争力。

Competitiveness of Business Chains:Economic Analysis

As a way of modern business management,business chains has been widely used in the domain of circulation,however,few people analyze the reason for well performed business chains from an economic point of view.Applying the theory of scale economy,information economics,transaction cost economics,property right economics and other realted theories,the paper considers that the way of business chains has effectively resolved the special issue of scale economy in circulation domain;business chains are an effective organization designing for reducing uncertainty;business chains have effectively reduced transaction costs so that substitution for market has been realized.Therefore,from the economic point of view,business chains are more competitive than other ways of business.