| 国内奢侈品品牌的未来发展方向和营销对策 |
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| 引用本文： | 鄢雪皎.国内奢侈品品牌的未来发展方向和营销对策[J].改革与战略,2009,25(2):54-56. |
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| 作者姓名： | 鄢雪皎 |
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| 作者单位： | 上海工程技术大学管理学院,上海,200336 |
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| 基金项目： | 上海工程技术大学工商管理重点学科建设项目 |
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| 摘 要： | 文章主要介绍了奢侈品品牌的概念与特点，进而分析奢侈品品牌的发展规律和国内奢侈品品牌未来的发展方向，对发展国内奢侈品品牌以及营销提出了对策建议。
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| 关 键 词： | 奢侈品 品牌 品牌战略 营销策略 |
The Future Development Direction of the Domestic Luxury Brands and Its Marketing Strategy |
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| Yan Xuejiao.The Future Development Direction of the Domestic Luxury Brands and Its Marketing Strategy[J].Reformation & Strategy,2009,25(2):54-56. |
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| Authors: | Yan Xuejiao |
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| Institution: | School of Management;Shanghai University of Engineering Science;Shanghai 200336 |
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| Abstract: | This paper briefly introduced the concept and characteristic of the luxury brands,and then analyzed the development regulation of the luxury goods brand with the future development direction of the local luxury goods brand,and last to put forward some suggestions with the counter plans and marketing strategies for the development of domestic luxury brand. |
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| Keywords: | luxury goods brand brand strategy marketing strategy |
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