市场细分理论的新发展

市场细分理论被广泛地运用于指导企业的市场营销活动,在加强企业市场竞争力方面起到了重要作用。随着市场营销实践的发展,市场细分理论逐渐向两个极端发展,形成了超市场细分理论和反市场细分理论。文章认为,既不能简单地否定超市场细分理论,也不能简单地否定反市场细分理论,两者在实践中各有不同的适用时期和范围,只有充分把握,才能正确地指导企业的营销活动。

The Development of Market Segmentation Theory

The Market Segmentation Theory is widely used to instruct enterprises' marketing and sales activities.It is very helpful to increase enterprises' competence.As the marketing and sales practice develops,the market segmentation theory gradually forms super market segmentation theory and counter market segmentation theory.There is a different suitable period and range in practice between them.Only by mastering them fully,can we instruct enterprises' marketing and sales activities exactly.