Social Network Analysis and the Sociology of Economics: Filling a Blind Spot with the Idea of Social Embeddedness

Today, social networks analysis has become a cross‐disciplinary subject with applications in diverse fields of social and economic life. Different network designs provide different opportunities to communicate, to receive information, and to create different structures of cultural capital. Network analysis explores modes and contents of exchanges between different agents when symbols, emotions, or goods and services are exchanged. The message of the article is that social network analysis provides a tool to foster the understanding of social dynamics, which enhances recent debate on a micro‐macro gap and on limitations of the cognitive and explanatory potential of economics.