| 天水旅游形象定位分析——突出文化性 |
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| 引用本文： | 张超,李依静.天水旅游形象定位分析——突出文化性[J].价值工程,2014(34):316-317. |
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| 作者姓名： | 张超 李依静 |
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| 作者单位： | 甘肃林业职业技术学院,天水,741020 |
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| 摘 要： | 一个个性、良好、鲜明的旅游地形象可以形成长期的垄断地位,其垄断力来源于产品与服务的差异化。本文通过分析天水自然地理、人文历史等旅游资源条件,从文化特质、旅游功能、市场定位入手,为天水旅游形象的定位提出建议。
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| 关 键 词： | 天水 旅游形象 定位 |
An Analysis of Tourism Image Positioning of Tianshui City:Giving Prominence to the Culture |
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| ZHANG Chao,LI Yi-jing.An Analysis of Tourism Image Positioning of Tianshui City:Giving Prominence to the Culture[J].Value Engineering,2014(34):316-317. |
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| Authors: | ZHANG Chao LI Yi-jing |
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| Institution: | ( Gusu Forestry Technological College ,Tianshui 741020, China ) |
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| Abstract: | A personalized, good, and bright tourism image may form the long-term monopoly status, and its monopoly strength originates from the product and service differences. This paper analyzes the condition of Tianshui tourism, including physical geography, humanities history, etc. And then it puts forward the proposal for Tourism image positioning of Tianshui city, based on the cultural features, tourism function and market positioning. |
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| Keywords: | Tianshui city tourism image positioning |
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