零售企业扩张实践质疑威廉姆森命题

"复制和选择性干预不可能",是威廉姆森关于企业规模边界的一个颇具权威性的命题,但是本文认为,这个命题已遭到零售企业扩张实践的质疑,沃尔玛、家乐福等零售企业的扩张恰恰是由"复制和选择性干预"所支撑的.本文从零售企业"类似性活动"业务属性和"订购性生产"经营特征分析切入,对零售企业扩张中"复制和选择性干预"成为可能的深层原因进行了探讨.最后,文章认为,威廉姆森命题的遭遇与经济学的某种局限有关,这种局限的直接表现是经济学一直都将企业默认为生产企业,忽略流通企业的特殊属性,"工商合一"、"以工代商".文章对这种表象背后的原因也作了一定的分析.

The Size-increasing of Retailing Firms Oppugns Williamson' s Hypothesis

"Replication and selective intervention being impossible "is an authoritative hypothesis proposed by Williamson on the boundary of the firm, but in this paper, I argue that this hypothesis has been Oppugned by retailing firms' size - increasing as demonstrated by the "replication and selective intervention" of Wal - Mart and Car-refour. In this paper, I start on the operating characteristics of "similar activity" and "ordered production" of retailing firms, and then discuss deeply the possibility of retailers'"replication and selective intervention". Finally, I point out that Williamson' paradox is related to some restricts with which economic theory confronts, i.e., economic theory generally regards all firms as manufacturing firm, neglecting the special attributes of distributional firm, "confusing manufacturing an distributing" and "substituting manufacturing for distributing" . Also, this paper throws some light on the reason of this phenomenon.