| 我国在线旅行社的分类管理研究 |
| |
| 引用本文： | 张媛,薛兴国,张懿玮. 我国在线旅行社的分类管理研究[J]. 桂林旅游高等专科学校学报, 2013, 0(6): 39-44 |
| |
| 作者姓名： | 张媛 薛兴国 张懿玮 |
| |
| 作者单位： | 上海杉达学院,上海201209 |
| |
| 基金项目： | 2012年上海市旅游局决策咨询重点课题 |
| |
| 摘 要： | 中国在线旅游市场正处于快速发展时期，同时也面临着一系列的问题。因此，旅游主管部门有必要对在线旅游市场进行梳理和分类管理，并与其他主管部门建立协同管理系统，明晰分工，各司其职。从在线旅行社（OTA）的界定人手。对目前中国与网络有关的旅游运营商进行了分类，确定了旅游主管部门的管理范围，并针对不同类别的旅游运营商提出相应的管理措施，以期能起到规范中国在线旅游市场的作用．
|
| 关 键 词： | 在线旅行社 分类 管理 |
The Research on the Management of Online Travel Agency by Classification |
| |
| Zhang Yuan,Xue Xingguo,Zhang Yiwei. The Research on the Management of Online Travel Agency by Classification[J]. Journal of Guilin Institute of Tourism, 2013, 0(6): 39-44 |
| |
| Authors: | Zhang Yuan Xue Xingguo Zhang Yiwei |
| |
| Affiliation: | (Sanda University, Shanhai 201209, China) |
| |
| Abstract: | The on-line tourism business has gathered momentum in recent years, meanwhile, many problems arose. This article first intends to provide an unambiguous definition of OTA by classifying various online tour operators in Chinese market and pointing out the tourism management responsibilities. On the basis of this definition, pracitieal administrative measures were put forward to meet the needs of different types of on-line tour operator in the hope that Chinese online tourism market would be standardized to a certain degree. |
| |
| Keywords: | the online travel agency classification management |
| 本文献已被 维普 等数据库收录！ |
