|
|||||
|
|
On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection |
|
| Authors: | Nicholas Dew Stuart Read Saras D Sarasvathy Robert Wiltbank |
| Institution: | (1) Naval Postgraduate School, 1 University Circle, Monterey, CA 93943, USA;(2) IMD, Chemin de Bellerive 23, P.O. Box 915, 1001 Lausanne, Switzerland;(3) Darden Graduate School of Business Administration, University of Virginia, PO Box 6550, Charlottesville, VA 22906, USA;(4) Atkinson Graduate School of Management, Willamette University, Salem, OR 97301, USA |
| Abstract: | The generation of new markets is an emerging area of interest among researchers working in the traditions of evolutionary economics. And true to those traditions, the current study incorporates empirical evidence from psychology and cognitive science to develop micro-foundations for evolutionary theories of new market generation. In this paper we present an in-depth analysis of how expert entrepreneurs use effectual logic to conceptualize the creation of new markets. Our results challenge received wisdom based on search and selection processes and move beyond combinatorial ideas to develop instead a “transformational” view of market genesis. |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |