中国图书出版业的市场结构、行为和绩效分新

中国图书出版业自改革开放以来有了飞速发展。当前，中国出版业的集团化建设改变了原有的出版格局，图书出版产业已初步形成。同时，民营书店也以其灵敏的市场嗅觉，逐步登上出版发行主渠道的大船。但中国图书出版业的产业化、市场化程度远远不够。本文对中国出版业的市场结构、市场行为和市场绩效进行分析，指出中国图书出版业的主要问题，并提出相应的政策建议。

The Analysis of Structure, Conduct and Performance of Publishing Industry in China

Publishing industry in China has developed rapidly since the reform and opening up to the outside world. Currently, the collectivization of publishing industry has changed the primary publishing structure. Publishing industry has primarily formed. Meanwhile, privately-owned bookstores are gradually gaining the main publishing channel with the rapid response to the market. However, the industrialization and marketization of publishing industry in China are far from enough. In this paper, we analyse the structure, conduct and performance of publishing industry in China, point out the main problems of the industry, and put forward some corresponding policy suggestions.