主题酒店产品顾客体验关键要素的探索性研究

主题酒店是顾客需求升级和酒店市场竞争加剧的产物，国内近年来发展迅速。在文献研究的基础上构建了主题酒店产品顾客体验关键要素的研究模型，并设计了相应的顾客调查问卷。通过对调查数据的分析，验证并修正了研究模型，得到了主题酒店产品顾客体验的10个关键因素：主题独特一致性、主题体验文化性、主题消费吸引性、地理环境、内部主题环境与氛围、主题建筑、基本主题设施与产品、附加主题设施与产品、主题活动、主题服务。

Study on the Key Factors of Customer Experices in Theme Hotels

Theme hotel is the outcome of the upgrading of customer need and the furious competition of hotel market. From the perspective of customer experience, the paper brings forward the research model and reasonable questionnaire on the basis of literature. Based on the data analysis, the paper tests the research model and concludes 10 key factors from the customers＇ experiences including theme＇s uniqueness and coherence, theme＇s culture and experience quality, theme＇s consumption appealing, geographical location and theme architecture, interior theme servicescape and atmosphere, basic theme facilities and goods, affiliated theme facilities and goods, theme activities and service.