| 北京都市依托型度假饭店市场需求特征的实证研究 |
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| 引用本文： | 戴斌,;束菊萍,;阎霞,;周生辉.北京都市依托型度假饭店市场需求特征的实证研究[J].桂林旅游高等专科学校学报,2008(4):110-117. |
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| 作者姓名： | 戴斌 ;束菊萍 ;阎霞 ;周生辉 |
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| 作者单位： | [1]中国旅游研究院,北京100005; [2]北京第二外国语学院旅游管理学院,北京100024; [3]华侨大学旅游学院,福建泉州362061; [4]七天酒店连锁集团运营部,广东广州510290; [5]北京瑞赛科技有限公司,北京100022; [6]北京城市学院旅游管理系,北京100083 |
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| 摘 要： | 为了进一步了解都市依托型度假饭店的实际消费特征，课题组采取实证研究方式，以北京为例，通过问卷调查和深入访谈方法进行研究。以获得第一手资料。在数据采集的基础上，采用Excel软件和SPSS13．0统计软件进行描述性统计分析、频数分析、相关性分析、回归分析和比较分析等分析方法。通过分析，了解都市依托型度假饭店的真实消费需求特征，为都市依托型度假饭店产品的配备提供可供参考的建议。
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| 关 键 词： | 度假饭店 都市依托型 需求特征 北京 |
Case Study on the of Resort Hotels Relying Demand Characteristics on the Metropolitan in Beijing |
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| Institution: | DAI Bing, SU Ju-ping,YAN Xia,ZHOU Sheng-hui (1. China Research Institute of Tourism ,Beijing 100024 ,China ; 2. Beijing International Studies University, Beijing 100024, China ; 3. Huaqiao University, Quanzhou 362061, China ; 4. 7 Days Inn, Guangzhou 510290,Chin ; 5. Beijing Raise Science Co. , Ltd Beijin g 100022,China ; 6. Department of Tourism Management ,Beijing City University, Beijing 100083,China) |
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| Abstract: | This paper analyzes the factual consumption characteristics of customers from the resort hotels relying on the metropolitan and the team carried out a survey to do some research. Then, taking Beijing as an example, the research team send out lots of questionnaires and did some interviews to gain the first hand materials. On the basis of data, the software of Excel and SPSS 13. 0 has been applied to analyze the statistical characteristics, frequency, relevance, the regression and so on. Through the analysis in detail, the factual consumption characteristics of resort hotels relying on metropolitans will be gained, so that it can give some good suggestions for the resort hotels relying on metropolitans to provide the products. |
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| Keywords: | resort hotels relying on metropolitans demand characteristics Beijing |
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