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从业态多样性现象透视旅游业转型发展——以旅游业与创意产业融合为例
引用本文:杨颖. 从业态多样性现象透视旅游业转型发展——以旅游业与创意产业融合为例[J]. 桂林旅游高等专科学校学报, 2008, 0(6): 379-383
作者姓名:杨颖
作者单位:[1]上海财经大学国际工商管理学院,上海200439; [2]南京人口学院,江苏南京210042
摘    要:旅游业正在与其他服务业、制造业和农业进行产业融合,产业价值链不断被解构和重组,表现出业态的多样性。对这种产业融合动因进行了剖析,指出其本质是一种创新,不仅行业竞争格局发生演变,而且非物质资源取代自然资源推动旅游业发展,旅游业发展模式步入转型轨道,创意产业与旅游业的融合很好地诠释了这一结论。

关 键 词:产业融合  创意产业

Analysis of the Mode of Tourism Development-an Example of the Convergence Between Tourism and Creative
YANG Ying. Analysis of the Mode of Tourism Development-an Example of the Convergence Between Tourism and Creative[J]. Journal of Guilin Institute of Tourism, 2008, 0(6): 379-383
Authors:YANG Ying
Affiliation:YANG Ying(1.School of International Business Administration;Shanghai University of Finance & Economics;Shanghai 200439;China;2.Nanjing College of Populations;Nanjing 210042;China)
Abstract:on the paradigm of industry convergence,it is analysed that tourism industry is convergencing not only with other ones in the third sector but also manufacture and agriculture industries,by increasingly new tourism products emerging.During the course of convergencing,tourism industry which previously is considered to be traditional service industry has the characteristics of modern service industry as to its productivity.This essay discusses the trigger agence such as feeling factor,productivity of travelling and profitability of convergence.As a result,competition is becoming tough with emerging systerm directing agence and tow-side firms,and tourism industry develops with form of modulization.
Keywords:industry convergence  modern service industry  modulization  subsourcing
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