旅游文化传播中震惊产生的心理机制以及调适

旅游文化传播中震惊产生的心理机制是旅游者认知结构的变动,即由于旅游者的认知心理平衡被破坏导致的。客源地的文化与目的地的文化距离落差越大,越能够提起旅游者的好奇心,对旅游者产生的吸引力也越大。但也可能产生负向的作用,即震惊形成交往障碍。所以,旅游者在旅游过程中要克服障碍,不带有文化成见,把旅游过程当做是增长知识和阅历的过程;作为旅游中介的导游要善于引导旅游者了解目的地旅游文化,并告诉交往技巧;目的地要做好自身文化的介绍,并能根据旅游者的文化背景来接近旅游者,把负向作用转化为正向作用。

Analysis of the Psychic Mechanism and Adjustment of Shocks in the Traveling Culture Communication

In the tourist culture the psychic mechanism of shocks produced by the tourist cognitive struction changes,namely,culture shocks emerges because tourist＇s cognitive balance is broken.The farther gap of culture between tourists place and destination,the greater curiosity of tourists will come into being,and the more attraction of tourists will emerge.But culture shocks also possibly brings negative outcome,namely the culture shock brings obstruction of communication.Therefore,tourists must adjust and adapt their own cognition,and pay attention to overcoming the psychological barrier,and do not hold cultural prejudice.They must treat the process of traveling as increasing their knowledge and experince.Tour guides should be good at guiding tourists to understand the destination traveling culture and telling the skill of contact to tourists.The destination guides should complete the introduction to their own culture and according to tourist＇s cultural context try to get closer to tourists.This may transform the negative function as the forward function.