| 网络经济时代市场营销策略的转变探究 |
| |
| 引用本文： | 王歆悦. 网络经济时代市场营销策略的转变探究[J]. 中小企业管理与科技, 2021, 0(9) |
| |
| 作者姓名： | 王歆悦 |
| |
| 作者单位： | 英国兰卡斯特大学 |
| |
| 摘 要： | 在网络经济时代,互联网技术为我国经济发展带来了重大的机遇。在此背景下,人们的消费方式也发生着重大的改变,所以相对应的市场营销策略也应该有所转变。将网络技术应用到市场营销中,有利于提高市场营销水平,促进企业经济发展。
|
| 关 键 词： | 互联网 市场营销 大数据 营销理念 |
Research on the Transformation of Marketing Strategy in the Era of Network Economy |
| |
| WANG Xin-yue. Research on the Transformation of Marketing Strategy in the Era of Network Economy[J]. Management & Technology of SME, 2021, 0(9) |
| |
| Authors: | WANG Xin-yue |
| |
| Affiliation: | (Lancaster University,Lancaster LA14YW,United Kingdom) |
| |
| Abstract: | In the era of network economy,internet technology has brought great opportunities for China's economic development.In this context,people's consumption patterns have undergone significant changes.Therefore,the marketing strategies should be transformed correspondingly.The application of network technology in marketing is beneficial to improve the level of marketing as well as promote the economic development of enterprises. |
| |
| Keywords: | internet marketing big data marketing philosophy |
| 本文献已被 维普 等数据库收录！ |
|
