| 新零售模式下快消品行业创新模式探究 |
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| 引用本文： | 王丽娜. 新零售模式下快消品行业创新模式探究[J]. 中小企业管理与科技, 2021, 0(9) |
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| 作者姓名： | 王丽娜 |
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| 作者单位： | 中粮可口可乐辽宁饮料有限公司 |
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| 摘 要： | 快消行业市场同质化严重,传统销售模式难以满足企业市场发展需求,新零售模式的出现为其提供了新发展路径。基于此,论文从快消品行业特征及发展必然性出发,提出新零售模式下快消品行业创新模式建议,旨在为快消行业在新零售下的发展提供参考。
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| 关 键 词： | 快消品行业 新零售 创新模式 |
Research on the Innovation Mode of FMCG Industry Under the New Retail Mode |
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| WANG Li-na. Research on the Innovation Mode of FMCG Industry Under the New Retail Mode[J]. Management & Technology of SME, 2021, 0(9) |
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| Authors: | WANG Li-na |
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| Affiliation: | (COFCO Coca Cola Liaoning Beverage Co.,Ltd.,Dalian 116000,China) |
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| Abstract: | The market homogeneity of FMCG industry is serious,and the traditional sales mode is difficult to meet the needs of enterprise market development.The emergence of new retail mode provides a new development path for it.Based on this,starting from the characteristics and development inevitability of FMCG industry,this paper puts forward suggestions on the innovation mode of FMCG industry under the new retail mode,aiming to provide reference for the development of FMCG industry under the new retail mode. |
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| Keywords: | FMCG industry new retail innovation mode |
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