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物流业的理性增长和非理性扩张研究
引用本文:马永刚,陈默.物流业的理性增长和非理性扩张研究[J].中国市场,2007(36):58-60.
作者姓名:马永刚  陈默
作者单位:1. 河海大学商学院;南京财经大学营销与物流学院
2. 南京财经大学营销与物流学院
摘    要:物流业是国民经济发展的支柱性产业,物流业已经成为了投资的热点,虽然大部分的投资主体是理性的,但是其中不乏冲动性投资行为。本文首先对物流业的理性增长与非理性扩张进行了界定,其次从投资的边际利润和需求两个角度研究了物流业增长模型,探讨了物流业的理性增长与非理性扩张的内在机理,最后还研究了防止物流业非理性扩张的科学机制。

关 键 词:物流业  理性增长  非理性扩张  机理
文章编号:1005-6432(2007)36-0058-03

A Study on Rational Growth and Irrational Expansion in Logistics
Ma Yonggang,Chen Mo.A Study on Rational Growth and Irrational Expansion in Logistics[J].China Market,2007(36):58-60.
Authors:Ma Yonggang  Chen Mo
Institution:Department of sales and Logistics Nanjing University of Finance and Economics
Abstract:Logistic industry is a prop industry of national economy,it has became a hotspot of investment.Although most invest-ment subjects are rational,there is still much irrational investment behavior.This article firstly narrated the rational growth and irratio-nal expansion in logistics,then studied the logistic growth-up model from marginal profit and demand of investment,and probed into the intrinsic mechanism of logistic rational growth and irrational expansion,at the end of this article discovered the scientific mecha-nism of anti-irrational expansion in logistic industry.
Keywords:logistic industry  rational growth  irrational expansion  mechanism
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