The Game is Not the Same: The Demand for Test Match Cricket in Australia

We estimate a cricket demand equation for test matches played in Australia. Consistent with previous studies of the demand for professional sport, demand is specified as a function of both economic factors (such as admission price, income and market size) and match specific factors (such as the uncertainty of outcome, weather conditions and the presence of star players). Our results suggest that match specific factors, rather than economic factors, influence attendance. We compare our results to those of previous studies for Australia and England which estimate the demand for cricket.