Affiliation: | 1. Cranfield University, School of Management, Leadership and Organization , Cranfield, Bedford, MK43 0AL, UK Phone: +44 – 1234 751122 E-mail: M.Dickmann@cranfield.ac.uk;2. Middlesex University Business School, The Burroughs, London, NW4 4BT, UK Phone: +44 20 8411 5241 E-mail: M.Muller-Camen@mdx.ac.uk |