Tenancy development in new shopping centres: implications for developers and retailers

This paper focuses on an investigation of the growing management and marketing problem of tenancy development in new shopping centres. The paper notes the critical importance of tenancy development in an increasingly competitive market, and reports on a survey of thirty shopping centres which examines patterns of tenancy development in the early crucial years of their growth. The survey highlights significant tenancy problems facing some developers/landlords, with major implications for rental income growth, retail synergy and sales growth, and for future shopping centre marketing strategies.