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The relationship between HRM practices and service behaviour in South African service organizations
Authors:Victoria Browning
Affiliation:1. vbrowning@business.otago.ac.nz
Abstract:This paper reports on findings from research conducted in South African service organizations that frontline employees' perceptions of HRM practices have a direct influence on their service behaviour. Specific HRM practices have more impact than others and this was attributed to the influence of external factors such as the socio-political situation and national culture and to internal factors linked to the way managers implemented the HRM practices in the organization. Organizational commitment was found to play a mediating role in the relationship between frontline employees' perceptions of HRM and their service behaviour.
Keywords:Frontline employees  HRM practices  service behaviour  South Africa
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