| Abstract: | The buying function of Taiwanese and US retailers differs in several areas. The consingment method of selling is very prevalent in Taiwan but rarely used in the US. Taiwanense retail buyers were found to have less buying and retail experience than their US counterparts. However, neither buying nor retail experience were found to be significantly retaled to taiwanese buyers' attitudes about product procurement. Significant differences were identified between Taiwanese and US retail buyers' attitudes about country of origin and perceived value of imported merchandise. Taiwanese buyers were found to be more likely to rely on country of origin as an information cue than their US counterparts. On the other hand, as compared to Taiwanese buyers, US buyers were found more likely to percieve foreign apparel as having value than domestically manufactured products. |
