Asian management research needs more self-confidence

The challenges faced by Asian businesses merit scholarly investigation, both to help local business and to enrich the global scholarly discourse. Such research should be able to make major contributions, for instance by explaining context-specific variables and effects, and by drawing on traditional Asian thought in developing new theories. Yet, recent work, in part due to a lack of self-confidence to analyze the implications of indigenous contexts, seems to have made little progress on this agenda. I first discuss how Asian management research could potentially contribute to global management knowledge. On this basis, I outline institutional constraints that may suppress indigenous and innovative research and thus inhibit the potential impact of local work. I conclude that Asian scholars ought to be more careful in applying theories developed in other contexts, and they can be more self-confident in exploring locally relevant research issues, and in developing theories that explain Asian phenomena.