复杂环境下的战略演化趋势试析 |
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引用本文: | 钱辉,罗青军. 复杂环境下的战略演化趋势试析[J]. 商业研究, 2003, 0(20): 134-136 |
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作者姓名: | 钱辉 罗青军 |
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作者单位: | 浙江大学,管理学院,浙江,杭州,310027 |
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摘 要: | 战略构成的环境、使命与实力三维中 ,环境是重要一维。近十几年来 ,环境发生了重大变化 ,日益复杂、动态与不可预测。在这种情况下 ,为了对环境作出更好的适就 ,更具灵活性和可调性 ,战略有演化为简单准则的趋势 ,它更便于实施和调整
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关 键 词: | 环境复杂 战略简化 准则 |
文章编号: | 1001-148X(2003)20-0134-03 |
修稿时间: | 2002-10-09 |
Circumstance Complication and Strategy Simplification |
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Abstract: | Of the three dimensions constituting strategy, circumstance is vital along with mission and purpose. In recent dozens of yems, great changes have occurred to circumstance, which becomes increasingly complicated, dynamic and unpredictable. In order to make itself more flexible and adaptable to such changeable circumstamce, strategy has been inclined to be simplified so that it can be much more easily implemented and facilited. |
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Keywords: | circumstance complication strategy simplification rules |
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