基于Stackelberg博弈的供应链信息共享策略研究

基于Stackelberg博弈,以单一零售商与供应商为研究对象,构造了一个信息共享模型,分析了零售商与供应商是否共享信息的三种情况,结果显示零售商收集市场需求信息需花费的成本与供应商给予的价格折扣同时满足一定条件时,双方获益最大。此时,信息共享有利于增加整条供应链的价值。

Study on Supply Chain Information Sharing Strategy Based on Stackelberg Game Theory

The paper builds an information sharing model for the supply chain with one supplier and one retailer on the basis of Stackelberg game theory.Three different conditions of information sharing between the two member of the supply chain are analyzed and the results show that the performance of the whole supply chain reaches maximum when the retailer's market demand information collecting cost and the supplier's price discount both satisfy a certain set of conditions.