| 百舸物流公司发展战略研究 |
| |
| 引用本文： | 邓涛,韩啸.百舸物流公司发展战略研究[J].物流技术,2011(11):190-193. |
| |
| 作者姓名： | 邓涛 韩啸 |
| |
| 作者单位： | 株洲硬质合金集团有限公司;湖南工程学院; |
| |
| 摘 要： | 在分析百舸物流公司的经营环境和本身优劣势的基础上,运用SWOT分析方法研究了公司的战略目标定位,得出了差异化集中战略,并明确公司的战略目标,设计了公司实现战略目标的实施方案。
|
| 关 键 词： | 物流 发展战略 百舸物流公司 |
Research on Development Strategy of Baige Logistics Corporation |
| |
| DENG Tao,HAN Xiao.Research on Development Strategy of Baige Logistics Corporation[J].Logistics Technology,2011(11):190-193. |
| |
| Authors: | DENG Tao HAN Xiao |
| |
| Institution: | DENG Tao1,HAN Xiao2(1.Zhuzhou Cemented Carbide Group Co.Ltd.,Zhuzhou 412000,2.Hunan University of Engineering,Xiangtan 411104,China) |
| |
| Abstract: | After analyzing the business environment,strength and weakness of Baige logistics corporation,the paper applies SWOT analysis to studying the strategic positioning of the enterprise,arrives at strategy of differentiated concentration as well as the strategic objectives,and finally develops the implementation program of the objectives. |
| |
| Keywords: | logistics development strategy Baige Logistics Corporation |
| 本文献已被 CNKI 等数据库收录！ |
|
