| 营销近视症与远视症的诊断和矫正 |
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| 引用本文： | 陈洪安,梁烨. 营销近视症与远视症的诊断和矫正[J]. 财贸研究, 2005, 16(4): 107-110 |
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| 作者姓名： | 陈洪安 梁烨 |
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| 作者单位： | 华东理工大学商学院,上海,200237;西安交通大学,陕西,西安,710049;华东理工大学商学院,上海,200237 |
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| 摘 要： | 本文通过研究菲利普.科特勒的营销近视症,提出了营销远视症的概念,分析了远视症在营销工作中的表现,并提出相应的矫正措施。
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| 关 键 词： | 营销近视症 远视症 诊断 矫正 |
| 收稿时间： | 2005-05-25 |
| 修稿时间： | 2005-05-25 |
Diagnosis and Adjustment of Marketing Myopia and Hyperopia |
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| CHEN Hon-gan,LIANG Ye. Diagnosis and Adjustment of Marketing Myopia and Hyperopia[J]. Finance and Trade Research, 2005, 16(4): 107-110 |
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| Authors: | CHEN Hon-gan LIANG Ye |
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| Abstract: | After doing some research on"Marketing Myopia",the writers of this paper put forward a concept of"marketing hyperopia" and make an analysis into its realization in marketing practice.Some countermeasures are also provided at the end of this paper. |
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| Keywords: | marketing myopia hyperopia diagnosis adjustment |
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