我国手机制造行业市场结构分析

2003年,我国国产品牌手机的国内市场占有率达到54.7%,但其利润却与日俱减。本文用SCP 的理论分析了手机行业的市场结构,即手机行业的市场集中度、产品差别化程度和进入壁垒,从产业组织学的角度阐述了手机行业绩效不尽如人意的原因。

Market Structure of China Mobile Phone Industry

Native sales shares of mobile phone industry get 54. 8 percent in 2003. However, its profit gets less and less. The paper analyze the market structure of mobile phone industry, namely market convergence, product differentiation and entry barriers, using the Stucture-Conduct-Performance paradigm. Thus we know the reason of market performance of mobile phone from aspect of industry organization.