An analysis of the process generating de facto standards in the PC spreadsheet software market

This paper develops a model to analyze the emergence of de facto or market defined compatibility standards in the market for PC spreadsheet software over the period 1982–1988. The model is capable of integrating diverse fragments of empirical evidence and a number of important theoretical building blocks, in particular the analysis of gateways between different versions of the same package, product preannouncements, and diverse consumer tastes towards intrinsic quality and network externalities. The model also explores the implications of different functional forms for the relationship between installed base and the value of network externalities. The paper finds that at least some enhancements to the basic model of standards have to be incorporated to offer a reasonable approximation to developments in the PC spreadsheet software market. The simplest model of de facto standards is not able to describe developments in this market.