Cross-cultural business ethics: Ethical beliefs difference between blacks and whites

This study investigates the differences in ethical beliefs between blacks and whites in the United States. Two hundred and thirty four white students and two hundred and fifty five black students were presented with two scenarios and given the Reidenbach-Robin instrument measuring their ethical reactions to the scenarios.Contrary to previous research, the results indicate that the two groups, which belong to different subcultures, have similar ethical beliefs.John Tsalikis, Ph.D., is Assistant Professor of Marketing at Virginia State University. His doctorate is from the University of Mississippi. His research interests include international marketing and causal modeling.Osita Nwachukwu, Ph.D., received his doctorate from the University of Mississippi. Currently he is Assistant Professor of Management at Western Illinois University. His interests include organizational behavior and international business ethics.