Culture as determinant of the attractiveness of a tourism region

Ritchie, J.R. Brent and Michel Zins, “An Empirical Evaluation of the Role of Culture and its Components as Determinants of the Attractiveness of a Tourism Region,” Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 252–267. This study examines how explicit manifestations of culture are related to the attractiveness of a tourism region. A mail questionnaire was employed to obtain the opinions of managers and functionaries from various sectors of tourism and from different areas of cultural develppment. Survey results were subsequently reviewed by respondents within the framework of discussion workshops. These orkshops provided qualitative enrichment of the quantitative findings and formulated detailed recommendations for tourist development programs.