制造业服务化战略实施的风险调节研究

关注于制造业服务化问题的文献并不缺乏,但在服务化过程中制造企业的市场表现可能出现波动,这就涉及了企业运营的风险。通过采集我国上市制造企业数据作为样本进行实证分析,估计结果表明,拥有良好的研发能力以及开发更多与产品高度关联的服务有助于缓解服务化所造成的风险,但营销活动的增强以及不可被吸收的冗余资源增多会加剧外界对于企业服务化战略的担忧从而造成更大的经营风险。被吸收的冗余资源则没有体现出显著的调节作用,而且上述作用在分行业以及分规模的企业之间也存在差异。

Study on Risk Regulation of Service Strategy Implementation in Manufacturing Industry

There is no lack of literature that focuses on the servitization of manufacturing enterprises, but the market performance of manufacturing enterprises may fluctuate during the servitization process, which involves the risk of enterprise operation. This paper uses the signal theory and behavior theory of firm to explain the above problems.Because servitization is likely to convey to the world market some of the signal about enterprise operation, and the signal is "good" or "bad", depend on enterprise"s context, including research and development ability of enterprises, the development of services and products, marketing strength, and the correlation of the slack of resources, etc., the context factors in the servitization risk relevance has moderate role, in this paper, through collecting the data of Chinese listed manufacturing enterprises as samples for empirical analysis, the estimated results show that the enterprise has developed by good research and development capabilities and more highly associated with the product service helps to alleviate the risk of service,However, the enhancement of marketing activities and the unabsorbed resources slack will aggravate the external concerns about the enterprise"s service-oriented strategy and thus cause greater business risks, while the absorbed resources slack have no significant moderate effect,and the above role in the sub-sector and the size of enterprises are also different.