中国多产品出口企业竞争策略识别研究

基于企业内产品间出口价格和出口金额之间的关系识别多产品出口企业竞争策略。结果发现，质量竞争策略和成本竞争策略均存在于我国多产品出口企业中，但是采取质量竞争策略的多产品出口企业在企业数量和企业绩效上都明显优于采取成本竞争策略的企业。行业层面识别结果表明，近60%的行业显著采取质量竞争策略，只有7.33%的行业显著采取成本竞争策略；结合行业属性发现，产业链上游行业、质量差异化程度低的行业倾向于采取成本竞争策略，产业链中下游行业、质量差异化程度高的行业倾向于采取质量竞争策略。

Research on the Identification of Competitive Strategy of Chinese Multi-Product Exporters

This paper identifies the competitive strategies of multi-product exporters based on the relationship between export prices and export amounts of products within the enterprises. The results show that both quality-based competition strategy and cost-based competition strategy exist in China''s multi-product exporters, but the multi-product exporters adopting quality-based competition strategy are significantly higher than those adopting cost-based competition strategy in both quantity and performance. The identification results at the industry level show that nearly 60 percent of the industries adopt quality-based competition strategy significantly, while only 7.33% of the industries adopt cost-based competition strategy significantly. Combined with the industry attributes, it is found that industries at the upstream chain or (and) with low quality differentiation are more inclined to adopt the cost-based competition strategy, while industries at the middle and downstream chain or(and) with high quality differentiation are more inclined to adopt the quality-based competition strategy.