基于云模型的需求端粮食供应链信任研究

信任有助于企业间的合作,不同信任类型的选择会产生不同的合作效率。运用云模型对需求端粮食供应链企业间的信任度进行评价,帮助选择合适的信任类型。利用信任决策逻辑证明信任类型选择的正确性。研究结果表明:粮食加工方和粮食生产者的关系型信任处于较高信任等级,计算型信任处于较低信任等级,应选择关系型信任;粮食加工方和粮食经销方的关系型信任处于较低信任等级,计算型信任处于较高信任等级,应选择计算型信任。信任决策逻辑的分析验证了研究结果的正确性。

Trust of Demand-side Food Supply Chain Based on Cloud Model

Trust is helpful to the cooperation of enterprises. Different trust types can produce different cooperation efficiency. Cloud model is used to evaluate the trust degree among the enterprises in the demand-side food supply chain to help select the appropriate trust type. Trust decision logic is used to prove the correctness of trust type selections. The results show that the relational trust between food processors and producers is at a higher level, and the calculative trust is at a lower level, so the relational trust should be chosen; the relational trust between food processors and distributors is at a lower level, and the calculative trust is at a higher level, so the calculative trust should be chosen. The analysis of trust decision logic verifies the correctness of the research results.