高职市场营销专业创业教育实践教学体系的构建——以江苏财经职业技术学院市场营销专业为例 |
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引用本文: | 宋丽华. 高职市场营销专业创业教育实践教学体系的构建——以江苏财经职业技术学院市场营销专业为例[J]. 经济研究导刊, 2011, 0(17): 255-256,282 |
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作者姓名: | 宋丽华 |
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作者单位: | 江苏财经职业技术学院 |
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摘 要: | 创业可以带动就业,而中国的高校创业教育明显滞后于社会经济发展对高校人才的要求。以江苏财经职业技术学院市场营销专业为例,以认知体系、情感体系、创业能力训练体系三大体系为支撑构建创业实践教学体系,强化学生的创业意识、创业意志和创业能力。
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关 键 词: | 市场营销 创业 实践教学体系 |
The entrepreneurship education practice and teaching system construction of the marketing major in the vocation school-Taking the marketing major of the Jiangsu finance vocationl technical college as an example |
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Affiliation: | SON Li-hua(Jiangsu finance vocationl technical college,223001) |
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Abstract: | Venture can promote the employment and the Chinese colleges of education lag in entrepreneurial obvious social and economic development of common people.In Jiangsu financial vocational technical college in marketing for example,as cognition systems,emotional and entrepreneurial capacity training system of the three major system to support the establishment of business practice teaching system and strengthening of the venture,business will and entrepreneurial ability. |
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Keywords: | marketing entrepreneurship practice and teaching system |
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