| 黑龙江省森林生态旅游资源开发的SWOT分析 |
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| 引用本文： | 孙宏斌,王淑娟. 黑龙江省森林生态旅游资源开发的SWOT分析[J]. 边疆经济与文化, 2013, 0(8): 9-11 |
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| 作者姓名： | 孙宏斌 王淑娟 |
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| 作者单位： | 佳木斯大学旅游管理学院,黑龙江佳木斯,154007;佳木斯大学外国语学院,黑龙江佳木斯,154007 |
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| 基金项目： | 2012年佳木斯大学校级人文社会科学项目（W2012-044） |
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| 摘 要： | 根据"优势、劣势、机遇、挑战"四位一体的SWOT理论分析法,对黑龙江省森林生态旅游开发的现状及发展策略进行分析,针对其存在的劣势以及所面临的挑战提出相应对策。在森林生态旅游的开发过程中,应坚持"开发与保护并重"的原则,积极建立健全各项管理机制,完善相应配套设施,以政府为主导,发挥市场运行调节机制,统筹兼顾,搞好黑龙江省森林生态旅游建设。[1]
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| 关 键 词： | 森林生态旅游 开发 SWOT分析 |
The SWOT Analysis of Developing Heilongjiang Provincial Forest Eco-Tourism Resource |
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| ,. SUN Hong-bin,. WANG Shu-juan. The SWOT Analysis of Developing Heilongjiang Provincial Forest Eco-Tourism Resource[J]. The Border Economy and Culture, 2013, 0(8): 9-11 |
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| Authors: | ,. SUN Hong-bin,. WANG Shu-juan |
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| Affiliation: | 1. SUN Hong-bin, 2. WANG Shu-juan ( 1. Jiamusi University, Tourism management College, Jiamusi 154007, Heilongjiang, China; 2. Jiamusi University, Foreign Language College, Jiamusi 154007, Heilongjiang, China ) |
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| Abstract: | According to the ＂ advantage, disadvantage, opportunities, challenges＂ SWOT theory analysis method, the article analyzed the development present situation of Heilongjiang province ecological tourism and put forward the corresponding countermeasures aiming at the disadvantages and challenges. In the process of developing forest ecological tourism, we should stick to the principle of ＂ play equal attention to the development and protection＂ , and establish and perfect the management mbchanism, perfect the relevant supporting facilities, government for guidance, play market operation regulation mechanism, overall consideration, do well in the construction of forest ecological tourism in Heilongjiang province. |
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| Keywords: | forest ecological tourism exploitation SWOT analysis |
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